Market Darlings Being Taken Down?

I just read how NFLX's CEO just sold another 100,000 shares and only owns 51,563 shares. I decided to take a look at a few other market POMO darlings just out of curiosity.

 AAPL 1 min up +.06% today

 NFLX 15 min down -2.92% today

PCLN 60 min -.65% today

None are performing with the market and have not been the last few days either.